Will You Guarantee Something Your Supplier Won’t?

Will You Guarantee Something Your Supplier Won’t?

Several of our clients have shared with us how they’ve been left hanging when their previous face-mount producers refused to stand behind their product when it failed after the warranty period. These artists were left paying out-of-pocket to re-make, re-crate, and re-ship fine art presentations to their very unhappy buyers. Despite the artist doing the right thing, the experience left their customers lacking the trust they once had to make future purchases. It was an unfortunate situation that both parties should never have experienced.

These stories are never fun to hear, but they are not uncommon. Most face-mount producers won’t guarantee their product beyond a few years — some as short as only 12 months! There is a solid reason for these unfortunate warranty periods — those producers simply cannot trust their own product not to fail! The sad irony is, they expect you to?

Trust is hard-earned. Reed has always stood behind the quality of every single product we’ve ever made. Period. We introduced Diasec face-mount technology to North America because an artist should never have to worry about anything they let out of their studio. They should have faith that their brand and their buyer’s investments are protected. Neither the artist nor the buyer should ever be surprised by an expensive fine art presentation failure.

Our Diasec face-mount simply, Does. Not. Fail. A permanent bond is formed between the print and the acrylic creating a unified piece that will not let go. It is the highest quality face-mount available, yet we price it very competitively. If other companies are pitching you a bargain, trust us, you’re getting exactly what you’re paying for.

Whether it’s a Diasec face-mount, pigment print, chromogenic, canvas, or any of our other products, the Reed Team continues to stand behind what we do because we know that the fine-art pieces we produce on your behalf are crafted with the finest materials and finished with the most exacting detail. We’ve never refused to replace a product due to defect. Our in-house artisans are confident enough to stand behind all of our products for years to come.

As a working artist, you should never have to bear the risk of guaranteeing a product that your supplier refuses to guarantee themselves.

The Big Picture 2019

Barb Pullin and Thomas Carr "hang paper" at 40 West
Getting permission to paste is HIGHLY recommended.

The Gallery of The Streets

The biennial event, Month of Photography 2019 is in full swing, and a big part of MoP is The Big Picture. As usual, Reed Art & Imaging figures heavily into the mix. To date, we’ve printed over 220 large scale wheatpastes for some 25 artists and photographers. This year’s event marks the first time MoP wheatpaste art has been printed in full color.

For the uninitiated, the most commonly known example of this once ubiquitous advertising medium is French painter and printmaker Henri de Toulouse-Lautrec, who raised the practice of bill posting to the level of street art in the 1890’s with his elaborate scenes of wild Parisian nightlife.

Though the popularity of the art form has ebbed and flowed, it has never gone away, and, in some respects, has even gained in popularity. Known as “flyposting” in the United Kingdom, street artists like Shepard Fairey leverage this old school marketing tactic to make provocative social and political statements, oftentimes in contradiction to the accepted or conventional wisdom of the day.

The basic wheatpaste equation? Image on paper + paste + wall + guerilla attitude = Street Art.

(Street Fine Art?)

As with all things MoP, The Big Picture has been advancing the cause of photography through the art of wheatpaste for some time now. In addition to Denver, Big Picture 2019 exhibitors can be seen in galleries and streets across France, Italy, Switzerland, The United Kingdom, New York, Jamaica and Mexico.

Closer to home, the father of MoP and The Big Picture, Mark Sink spearheads the wheatpaste cause with activities across the Denver Metro area.

Below, Mark & Friends (including some of the Reed gang) on a recent wheatpasting of the south wall of the 40West headquarters in Lakewood.

For more information on MoP 2019 events around town:

https://www.facebook.com/bigpicturedenver/

https://www.mopdenver.com/mop-2019#/thebigpicture2019/

https://www.facebook.com/events/764664260718312/

https://www.eventbrite.com/e/deconstructed-brunch-tickets-58461443752

All photos by Gary Reed