We’ve seen great change in the decades since we opened our doors.
Some creative mediums have shifted away from slower technologies into faster methods that allow artists to move faster into distribution of their editions. Forty years ago, the internet was used exclusively by educational and government institutions and the idea and personal computing was limited to geeks and hobbyists. Every print we made was exposed in total darkness and editions required very long hours (and sometimes days) of repetitive burning and dodging.
Modern technology has simplified some aspects of printing but some things haven’t changed at Reed.
Today, because your hard-earned reputation hangs in the balance, every print is still hand-inspected for quality assurance and carefully hand-packaged prior to shipping to you or your buyers. We continue to package as eco-friendly as we can because the planet we share deserves our respect. You wont’ find excess inks, plastics, or manufacturing in our packaging – just for the sake of making it prettier. We strive to eliminate excess material waste from the beginning of your job through delivery to your door. And we source from recycled and reclaimed materials when it’s appropriate.
Holding on to the old-ways is a good thing.
We think that old-school craftsmanship still has a place in the world of fine-art editions – that technology should be seen as a tool and not a primary focus in doing business. While many vendors in our industry push further into electronic automation, we continue to keep the human element of craftsmanship in the areas where it matters most. And like the old-days, you’ll find we welcome open conversations between you the artist and those who make your prints, because your artistic vision is more important to us than putting up barriers. Yes we actually see you as important – not as an inconvenience. Some values are worth holding onto.
Thank you for everything you have done to help our continued success in this industry!
The staff and family at Reed Art & Imaging.