2020…what can you say. If there was ever a time more ripe for an Artist Survival Kit, it’s now..!
What do you project the next 6 months looking like? If you’re like us, you don’t have a clue. What we do know, however, is that being proactive is a requirement. We can’t wait for it to get better; we control our destiny by being proactive.
Many creatives are struggling with very low or no gallery traffic and/or the cancelling of their summer art festivals. In most cases artists and photographers are hurting and things look pretty bleak.
We have, however, seen some success stories! There are a few savvy creative professionals who have been making some profitable marketing shifts and we want to share with you what is working for them.
During the Great Depression there were many companies that failed. But some actually grew at amazing rates. What was their secret? They took advantage of the down times to substantially expand their marketing efforts.
What we have seen is a few of our other clients changing things up a bit in the same way. They are doing heavy marketing to their warm market by using their existing email lists and social media ads. They are generally selling smaller, more affordable items to their email lists and being very successful.
Why, you ask?
Well, think about it.
People are stuck at home. They’ve been looking at the same tired walls for what seems like forever. They probably have stimulus money burning a hole in their pocket. Now they see an email or a Facebook ad from you, an artist they already know and appreciate, offering a great deal on small, affordable artwork. This creates the perfect opportunity for them to not only demonstrate support for a struggling small business, but beautify their own home as well!
That’s why we’ve pulled together our Artist Survival Kit, a plan to come alongside you, the professional artist or photographer, and help you boost your sales right now while things are so unpredictable. If you already know this is what you want to do, ASK us how to get started, 800-999-8084.