A key component to the Artist Survival Kit is email marketing. Why does email work? These are some of the reasons we believe that it does:
- With the stimulus money, a lot of people are doing better than in a normal recession, so they have money to spend
- Being stuck inside creates a desire to upgrade their home interiors
- Lower promo pricing encourages spontaneous impulse purchases
- Your base feel they are doing their part to support you during these rough times, and they want their favorite artists to survive
- People are tired of not getting out and miss being able to visit their favorite galleries and art festivals
- Smaller items make great gifts for family and friends they would normally go out and buy for
Below are links to various email marketing courses and resources.