A key component to the Artist Survival Kit is email marketing. Why does email work? These are some of the reasons we believe that it does:
- With the stimulus money, a lot of people are doing better than in a normal recession, so they have money to spend
- Being stuck inside creates a desire to upgrade their home interiors
- Lower promo pricing encourages spontaneous impulse purchases
- Your base feel they are doing their part to support you during these rough times, and they want their favorite artists to survive
- People are tired of not getting out and miss being able to visit their favorite galleries and art festivals
- Smaller items make great gifts for family and friends they would normally go out and buy for
Below are links to various email marketing courses and resources.
Free Email Courses
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PDF Download: Email Marketing Course
A simple course written in a pdf file format. This is generally for new or inexperienced email marketers. Click above to download.
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Video: Hubspot Email Training
This is a bit over 3 hours of learning about good email practices.
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Video: 3 Steps to Write an Email
Quick 10 minute video on what is important in an email.
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Video: Email Marketing
A 16 minute video on the basics of a marketing email.
Free Facebook Courses
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PDF Download: Facebook Ads Marketing Course
A simple course written in a pdf file format. This is generally for new or inexperienced facebook marketers. Click above to download.
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Website: Facebook Ads Checklist
This is a quick checklist on steps to create a Facebook ad campaign.
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Website: The Definitive Facebook Ads Guide
A short guide to Facebook marketing
Paid Email Education Courses
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Email Marketing for Artists from Barney Davey
This is a course made specifically for artists and photographers. Cost is $40 with a refund policy
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Email Marketing for Artists with Melanie Greenwood
Videos on email marketing. 14 day free trial and $15 a month after that.
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Email Marketing Heros
This course has 12 different types of email sequences. The templates aren't necessarily geared for art sales, but they do provide a framework that can be modified for the artist's or photographer's use. The cost is $97, but an automatic discount is applied at checkout making the cost shown is $27.16. Additional training is available after the first purchase. All sales have a 60 day money back guarantee.
Paid Facebook Education Courses
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Facebook Marketing 2020
Helpful instruction on Facebook marketing & advertising strategies with business groups, pages & Facebook Live. It'll help you go viral and get more Facebook likes and comments. Cost: $11.99
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The Complete Facebook Ads Training
An A-Z guide on how to create powerful Facebook Ads. Hands on training included for different types of Facebook Ads. Cost: $11.99
Other Helpful Resources
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Blog Post: Online Art Sales Surging
Great post about the market shift from traditional art sales methods to an explosion of online art sales.