For newer members of the Reed family and for those who have been with us for awhile and are just curious…
The TrueArt ™ Experience is Reed Art & Imaging’s proven creative and commercial methodology that ensures an amazing outcome for everyone who walks through our doors. This method is designed to guide you through all phases of the business and creative process by assessing and matching your needs to our comprehensive line of products and services. Reed devised this unique approach to not just simply meet your needs, but exceed your expectations.
Okay, that’s the "elevator speech”, but how do we actually accomplish this?
TALENT
To start with, every person at Reed Art & Imaging is passionate about quality, creativity and precision; and everyone here is creative in their own way. Many of us are working artists. That’s why you will hear us say at times; "artists working for artists". The business of "imaging" has moved at a lightening pace over the years; good shops have come and gone. In a bittersweet way, Reed has been the beneficiary of this upheaval by acquiring some of the best artistic, photographic and printing talent in the region.
LISTEN & COLLABORATE
Reproducing fine art, photography, rare family photos, or any visual display is always a collaborative process. With that said, a successful collaboration always starts with getting to know one another. It’s talked about so often that it’s almost a cliche, but we truly do LISTEN to you. In addition to what is actually being spoken, real listening often means understanding what is left unsaid or unexplained. That’s what we ‘listen’ for most of all. With this in mind, we are able to feel out those questions or desires that customers sometimes have trouble verbalizing when they’re unfamiliar with a product or service, or maybe just looking for another direction to go in.
We don’t fill your head with sales pitches and product babble, You talk; we listen; then you talk and we listen some more. When you’ve ‘talked yourself out’,
then we advise. Understand, we want you to stay, but If the best solution for you means recommending one of our competitors; then that’s what we will do.
We assume nothing more than your expectation of quality and desire for a satisfying customer experience.
RESULTS
As ‘creatives’, it is easier to put ourselves in your shoes when you walk through our doors for the first time. Whether you’re a professional artist, photographer, serious intermediate, or someone coming in for a simple, one-off gift for a friend or loved one; we will help you to maximize your budget for the absolute best results.
KNOWLEDGE
We are also not just a storefront business, we are a hive of creative activity that loves to share our knowledge with our guests. If you are more comfortable with seeing the process over being told the process, then a tour of the facilities will gladly be offered. We will be happy to teach you as much as you want to know.
FOLLOW-UP
Oftentimes a client’s frustration comes from ‘Not Knowing’. This can be anything from not having a clear picture of a technique or procedure, unanswered questions, not knowing how to ask the right question, or simply not being kept in the loop during the job process. The TrueArt™ process builds this accountability into the job flow. Again, it gets back to listening and anticipating the needs of our guests.
And when it’s all done; we do it again. It’s easy to do a great job once. The real trick is doing it over and over again. In the end analysis, Quality with Consistency, is what Reed Art & Imaging strives for. We are…
"At Your Service".
I’m not sure if I can come up with a great definition of art, but as the old saying goes "I know it when see it". The photojournalism of 
